n this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.
Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.
Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Good point about current post truth and was Hitler not a *man of his time* but a man ahead of his time.
Thank you for all your follow up about Hitler from my passing comment.
I suppose that all Hitler's relations changed their surname, which means that they missed out on free fame, or free infamy. Was Hitler his actual name I wonder. The word *hit* is a bit too apt.
Yes it is. Adolf Hitler was born on 20 April 1889 in https://en.wikipedia.org/wiki/Braunau_am_Inn, a town in (present-day Austria), close to the border with the German Empire. He was the fourth of six children born to Alois Hitler and his third wife.
I have a digital copy of Marketing the Third Reich_ Persuasion, Packaging and -- Nicholas Jackson O’Shaughnessy -- Routledge studies in fascism and the far right, First -- 9780750953801 -- bf1b7daa1f6683bfc5e8de4e8b404a28 -- Anna’s Archive
And his prior book —-Selling Hitler
And I just discovered a book that will be ideal about Hitler. John Luckacs —The Hitler of History! This is my next book.
I smirk since I can see a title The Obama of History
In the fifty years since his suicide amid the ruins of Berlin, Adolf Hitler has been the subject of more biographies than any comparable figure of our time--and at the center of a crucial historical debate over the nature of evil and moral responsibility in the twentieth century. In this brilliant and original book, the historian John Lukacs climbs above the fray to produce a definitive "history of a history: the history of the evolution of our understanding of Hitler's life and our debates about its meaning."Like an expert attorney, Lukacs puts the biographies on trial, identifying their strengths, weaknesses, and hidden agendas. And through their intersecting and conflicting accounts, he addresses the enduring enigmas surrounding the demiurge of the Third Reich. Was Hitler a revolutionary or a reactionary? How successful was he as a statesman and a strategist? What was his primary motive for the extermination of the Jews? The Hitler of History answers these questions as fully as any modern work can hope to, with an intellectual boldness that makes it absolutely essential to any understanding of the post-Hitler world.
He proved himself as the man for the job with his TV show.
People admired his big shot image.
A bit like Hitler (why does someone always mention Hitler) he has a voice to sway the crowd and plenty of ego.
Hitler is a very good example Cairn.
He is the first European politician sold like soap.
https://www.routledge.com/Marketing-the-Third-Reich-Persuasion-Packaging-and-Propaganda/OShaughnessy/p/book/9781138060586?srsltid=AfmBOooXAgJQDVdYJjLk0a14MsOqkktO3_8Z1DiabpAWN6kYVvdAr4Ye
n this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.
Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.
Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Good point about current post truth and was Hitler not a *man of his time* but a man ahead of his time.
Thank you for all your follow up about Hitler from my passing comment.
I suppose that all Hitler's relations changed their surname, which means that they missed out on free fame, or free infamy. Was Hitler his actual name I wonder. The word *hit* is a bit too apt.
Yes it is. Adolf Hitler was born on 20 April 1889 in https://en.wikipedia.org/wiki/Braunau_am_Inn, a town in (present-day Austria), close to the border with the German Empire. He was the fourth of six children born to Alois Hitler and his third wife.
Wow. I can feel a movie in this idea. A lot of ways to cut the story. A funny one would be a descendant of Hitler is a famous arch-Zionist painter.
The Hitler history revisionists might find out something different about his family.
The Duke Report Substack just now is on similar vein.
About game show Trump becoming game show president.
I have a digital copy of Marketing the Third Reich_ Persuasion, Packaging and -- Nicholas Jackson O’Shaughnessy -- Routledge studies in fascism and the far right, First -- 9780750953801 -- bf1b7daa1f6683bfc5e8de4e8b404a28 -- Anna’s Archive
And his prior book —-Selling Hitler
And I just discovered a book that will be ideal about Hitler. John Luckacs —The Hitler of History! This is my next book.
I smirk since I can see a title The Obama of History
In the fifty years since his suicide amid the ruins of Berlin, Adolf Hitler has been the subject of more biographies than any comparable figure of our time--and at the center of a crucial historical debate over the nature of evil and moral responsibility in the twentieth century. In this brilliant and original book, the historian John Lukacs climbs above the fray to produce a definitive "history of a history: the history of the evolution of our understanding of Hitler's life and our debates about its meaning."Like an expert attorney, Lukacs puts the biographies on trial, identifying their strengths, weaknesses, and hidden agendas. And through their intersecting and conflicting accounts, he addresses the enduring enigmas surrounding the demiurge of the Third Reich. Was Hitler a revolutionary or a reactionary? How successful was he as a statesman and a strategist? What was his primary motive for the extermination of the Jews? The Hitler of History answers these questions as fully as any modern work can hope to, with an intellectual boldness that makes it absolutely essential to any understanding of the post-Hitler world.